A lateral thinker, I combine strategic research, curiosity and business impact with design.
Areas
PRODUCT, RESEARCH, STRATEGY
Product Design & Development
Workshop setup and facilitation
Research ops
Mapping/Blueprints
Feature Development
MVP Design
GTM Strategy
BRANDING
Brand & Strategy
Positioning & Copy
Storytelling
Logos & Brand Marks
See Work
→
Companies
2026
Dijitally (Freelance)
UX Lead
Dijitally is a global, fully-remote agency that helps businesses build and scale their digital products and online presence. Here I steered Afterpay’s B2B CRO (Conversion Rate Optimisation) Strategy and designed wireframes for their customer facing site. I also worked directly with the founder, to design and implement new features in booking engine, “Roomstay”.
2025
Today (Contract)
Strategic designer
Today is a design and technology agency for social innovation. They were contracted on behalf of the Government (Department of Transport and Planning) to research Victoria’s new myki readers. This was where I assisted with customer research.
Here, I worked on a contract basis to conduct ethnograpic and longitudial research on Victoria’s new myki readers.
2023 — 2025
NAB’s Innovation Team
Product Designer
NAB’s Innovation team works in isolation to the rest of the bank to move and test quickly. I used design to identify the largest disruptive threats and opportunities for the bank. Climate, payment innovations, AI and crypto were some of the broader thematics we explored.
2022 — 2023
ED.
UX/UI Designer
ED. is a digital agency specialising in crafting original ideas and web applications for clients ranging from universities to NGO’s.
2019 — 2022
Deliveroo
APAC Designer
A global food delivery company, founded in UK. I worked primarily with the UK and global team.
2018 — 2019
HM.
Designer
HM is a strategic brand and communication agency, servicing clients ranging from government to aged-care.
Beyond work
Outside of work, I’m an avid explorer drawn to adventures. Pictured here is a moment from my stay in Mongolia with a family of eagle hunters (sadly not pictured). Back home, I spend my time climbing, life drawing, hiking, and experimenting with photography.
LOCATION
Melbourne, Australia
CONTACT
+61 46 6567 953
rowenabaulch@outlook.com
SOCIAL
A lateral thinker, I combine strategic research, curiosity and business impact with design.
Areas
PRODUCT, RESEARCH, STRATEGY
Product Design & Development
Workshop setup and facilitation
Research ops
Mapping/Blueprints
Feature Development
MVP Design
GTM Strategy
BRANDING
Brand & Strategy
Positioning & Copy
Storytelling
Logos & Brand Marks
See Work
→
Companies
2026
Dijitally (Freelance)
UX Lead
Dijitally is a global, fully-remote agency that helps businesses build and scale their digital products and online presence. Here I steered Afterpay’s B2B CRO (Conversion Rate Optimisation) Strategy and designed wireframes for their customer facing site. I also worked directly with the founder, to design and implement new features in booking engine, “Roomstay”.
2025
Today (Contract)
Strategic designer
Today is a design and technology agency for social innovation. They were contracted on behalf of the Government (Department of Transport and Planning) to research Victoria’s new myki readers. This was where I assisted with customer research.
Here, I worked on a contract basis to conduct ethnograpic and longitudial research on Victoria’s new myki readers.
2023 — 2025
NAB’s Innovation Team
Product Designer
NAB’s Innovation team works in isolation to the rest of the bank to move and test quickly. I used design to identify the largest disruptive threats and opportunities for the bank. Climate, payment innovations, AI and crypto were some of the broader thematics we explored.
2022 — 2023
ED.
UX/UI Designer
ED. is a digital agency specialising in crafting original ideas and web applications for clients ranging from universities to NGO’s.
2019 — 2022
Deliveroo
APAC Designer
A global food delivery company, founded in UK. I worked primarily with the UK and global team.
2018 — 2019
HM.
Designer
HM is a strategic brand and communication agency, servicing clients ranging from government to aged-care.
Beyond work
Outside of work, I’m an avid explorer drawn to adventures. Pictured here is a moment from my stay in Mongolia with a family of eagle hunters (sadly not pictured). Back home, I spend my time climbing, life drawing, hiking, and experimenting with photography.
LOCATION
Melbourne, Australia
CONTACT
+61 46 6567 953
rowenabaulch@outlook.com
SOCIAL
A lateral thinker, I combine strategic research, curiosity and business impact with design.
Areas
PRODUCT, RESEARCH, STRATEGY
Product Design & Development
Workshop setup and facilitation
Research ops
Mapping/Blueprints
Feature Development
MVP Design
GTM Strategy
BRANDING
Brand & Strategy
Positioning & Copy
Storytelling
Logos & Brand Marks
See Work
→
Companies
2026
Dijitally (Freelance)
UX Lead
Dijitally is a global, fully-remote agency that helps businesses build and scale their digital products and online presence. Here I steered Afterpay’s B2B CRO (Conversion Rate Optimisation) Strategy and designed wireframes for their customer facing site. I also worked directly with the founder, to design and implement new features in booking engine, “Roomstay”.
2025
Today (Freelance)
Strategic designer
Today is a design and technology agency for social innovation. They were contracted on behalf of the Government (Department of Transport and Planning) to research Victoria’s new myki readers. This was where I assisted with customer research.
Here, I worked on a contract basis to conduct ethnograpic and longitudial research on Victoria’s new myki readers.
2023 — 2025
NAB’s Innovation Team
Product Designer
NAB’s Innovation team works in isolation to the rest of the bank to move and test quickly. I used design to identify the largest disruptive threats and opportunities for the bank. Climate, payment innovations, AI and crypto were some of the broader thematics we explored.
2022 — 2023
ED.
UX/UI Designer
ED. is a digital agency specialising in crafting original ideas and web applications for clients ranging from universities to NGO’s.
2019 — 2022
Deliveroo
APAC Designer
A global food delivery company, founded in UK. I worked primarily with the UK and global team.
2018 — 2019
HM.
Designer
HM is a strategic brand and communication agency, servicing clients ranging from government to aged-care.
Beyond work
Outside of work, I’m an avid explorer drawn to adventures. Pictured here is a moment from my stay in Mongolia with a family of eagle hunters (sadly not pictured). Back home, I spend my time climbing, life drawing, hiking, and experimenting with photography.
LOCATION
Melbourne, Australia
CONTACT
+61 46 6567 953
rowenabaulch@outlook.com
SOCIAL