Case study · Today x Department of Transport and Planning

Victorian Public Transport, Contactless Ticketing Pilot

Research to make sure Victoria’s new myki readers work for everyone, without slowing the gates.

The customer
Public transport commuters and station staff
Team
A second researcher, a delivery lead and me
Skills
  • Strategic design
  • Research ops
  • Ethnographic studies
  • Report writing
Old myki reader beside the new yellow reader

The problem

With contactless payments coming, the Department needed to know the new readers were intuitive, accessible and accepted by the public, and wouldn’t cause friction at gates or add to congestion.

How I solved it

  1. 01Led research direction and synthesis, triangulating three methods in real stations.
  2. 02Ran a diary study: 296 submissions over 8 weeks, before and after installation.
  3. 03Observed 42 hours on site and recorded more than 6,700 taps.
  4. 04Held 112 intercept interviews with customers and staff, prioritising people with accessibility needs.

Outcome

Customers rated tapping 20% easier with the new readers. Our recommendations, including clearer balance text, promoting “hold to extend display” and beeps matched to station noise, shaped the final specification before statewide rollout.

What I learned

Results reached saturation by week 2 of observation. Next time I’d cap fieldwork at 3 to 4 weeks.

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